As more than 80,000 fans descend on Accor Stadium each night of Taylor Swift | The Eras Tour, DCM's new AI technology will be used to ensure Swifties are safe, calm and moving smoothly for the massive event.
Staff at Sydney Olympic Park Authority (SOPA) and Transport for NSW will be working hard behind the scenes on each of the four nights, acting as eyes in the sky to support crowd control at SOPA's high-tech Operation Centre.
DCM's technology combines features such as de-identified CCTV footage, weather data and social media to accurately predict crowd movements and mood around the stadium.
This allows teams to prevent problems before they occur and implement a range of measures like opening more exits, redirecting people, giving live updates, deploying more staff or playing music to keep the mood up.
This will be the biggest test yet for the trial, which kicked off in 2023 as part of the NSW Government's $45 million Smart Places Acceleration Program.
The technology has been successfully used for other events including the recent Laneway Festival and Big Bash League cricket.
Signs with QR codes have been placed around the stadium for people keen to learn more about the technology and provide feedback.
The trial has been rigorously assessed under the NSW Government’s AI Assurance Framework to ensure the use of the new technology is ethical and real benefits are delivered to the community without compromising privacy or data security.
“With large events drawing crowds of more than 10 million visitors to the precinct each year, it’s important we use state-of-the-art tools to inform operations, keep people comfortable and avoid serious incidents". - Minister for Planning and Public Spaces Paul Scully
For more information, contact Co-Founder, Andrew Tatrai at andrew@dynamiccrowdmeasurement.com