Advancements in crowd management and visitor experience being utilised during Taylor Swift
Crowd managers will be facing unique challenges when overseeing more than 80,000 Taylor Swift fans at Sydney Olympic Park, where the goal of enhancing customer experience whilst ensuring the safety of the attendees is being realised with the help of Dynamic Crowd Measurement.
Dynamic Crowd Measurement applies experience learnt observing movements of people in crowded spaces, to assess when and where a problem may be emerging. It introduces a sophisticated approach to crowd management by anonymously analysing when crowd mood becomes negative and when situations need resourcing.
This innovative method significantly improves the effectiveness of crowd management, providing a more responsive and comprehensive strategy for handling crowd safety during major events.